Duane Forrester2017 is going to be an interesting year. I think we'll see a few changes, many of which will impact those who work in search or depend on search traffic. Answers Advertising Continue reading below This will be an even bigger problem than ever. The Photo Background Removing big players (Amazon, Apple, Microsoft, Google, maybe even Facebook) are investing in systems, software, and hardware) just to answer our questions. Today we reflect on voice search and how it is changing the face of search. As this matures and consumers simply expect straight answers, where does that leave an industry that relies on keyword data? In a crunch. It's one thing to analyze a question's common words to identify the actual keywords. (Which can happen now.) Understanding intent Photo Background Removing and relationship (as in a series of follow-up statements or questions tied to an original starting point) is quite another.
And if that shift happens, what's the incentive for an engine to invest in tools that share that data? Today, we see little significant growth in search engine-based Photo Background Removing search engine marketing tools. On the paid side, improvements continue to roll out, but this is tied to ad dollars. On the organic side, with free tools, it's harder to justify continued investments in aging platforms. Advertising Continue reading below On the one hand, I'm not sure the investment will happen; the engines giving us tools that correspond to a vocal version of things waiting for the answer. On the other hand, we know that consumers will adapt to talking to their technology and Photo Background Removing waiting for answers - not a list of websites. Not something to click on, but an answer or solution read aloud. This will also extend to commerce, so don't think you're safe if you have an online store that it won't find you.
This is a logical extension of integrating AI into processes. You (the consumer) become attached to the ecosystem (the goal) because by understanding you in detail, it meets your needs. Are you looking for a new backpack? Tell the system your settings, it does Photo Background Removing the search, it shares the search results and because you told it things like cost thresholds, company preferences, membership programs you and so on , this will narrow things down to the top 2 or 3 probable backpacks at the best price for you. Then you just say which one you want. Advertising Continue reading below From this moment on, it is a little more complicated to complete the Photo Background Removing purchase. Do you need to log into your REI account to click buy? Can the system do this for you?